Maextro may launch an off-road sub-brand
Maextro, a project by Huawei and JAC, may launch an off-road sub-brand with models priced at 400,000–500,000 yuan. The project details have not yet been finalized, a person familiar with the matter said.
The new sub-brand is intended to expand Maextro’s lineup—the most expensive brand within the Huawei Harmony Intelligent Mobility Alliance. Currently, the brand produces the S800 sedan and the V680 and V800 models with extended range.
The stated price range will be lower than the starting price of the V680, which was 648,000 yuan at launch. This would allow Maextro to enter a more affordable segment if the project is launched.
Collaboration with Maserati is being considered separately from the sub-brand creation. According to market rumors, Stellantis, Huawei, and JAC have discussed producing new Maserati electric vehicles at the Maextro plant. The first such vehicle, as expected, could enter mass production in the second half of 2027.
In a September document, JAC confirmed that it had discussed potential cooperation with Huawei and Stellantis. However, the parties have not yet determined its structure and content, and no legally binding final agreement has been signed.
