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Ford Announces Affordable Pickup Truck for International Markets

Ford CEO Jim Farley announced that next year the company will release an affordable midsize pickup truck for international markets. Its material costs will be 20% lower than those of the Ranger.

03 Nov, 14:14Read in Russian

Ford aims to attract new buyers and compete with Chinese automakers. The company has not yet revealed the model's name.

The mention of international markets suggests its possible arrival in Australia, though Ford Australia has not commented on a potential launch. Farley clarified that this is not the previously confirmed electric pickup truck Fathom.

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