Land Rover to Discontinue Most Affordable Models
According to preliminary reports, Land Rover will cease production of the Range Rover Evoque and Velar in 2027. Neither model will receive a new generation.
Land Rover plans to remove the Evoque and Velar crossovers from the Range Rover lineup. Their production is expected to end in 2027, and the models will not have successors.
The company intends to focus on larger and more expensive vehicles, which generate the majority of its profits. However, Land Rover does not plan to abandon affordable offerings entirely: this segment will likely be filled by models from the Discovery family. A compact Defender is also under consideration, though its development has not yet been officially confirmed.
Demand for the Evoque and Velar has varied. The Velar failed to achieve significant sales volumes. In contrast, the Evoque became one of the brand’s most successful projects: nearly 1 million units were sold worldwide in its first decade. In some years, this model accounted for over a third of Land Rover’s sales. The crossover also received several international industry awards.
Around the same time as the departure of these two models, a new Range Rover GT may be introduced to the lineup. This SUV is expected to take the place of the entry-level model in the family. Technical specifications for the newcomer have not yet been disclosed. Land Rover has already noted interest in the GT and estimates that 80% of its potential buyers currently drive vehicles from other brands.
The decision aligns with Jaguar Land Rover’s broader cost-reduction program. Over the next two years, the group plans to reduce its workforce by approximately 4,000 employees worldwide and cut expenses by £1.7 billion ($2.3 billion) to enhance business sustainability.
