Polestar Formula 2030: Shark-like Hatchback Unveils New Style of Swedish Brand
Polestar has presented the Formula 2030 concept—a electric hatchback with a design that will define the look of the brand's future production models, including the Polestar 2 and Polestar 7.
The premiere of the Polestar Formula 2030 showcased the brand's new design direction. The concept is not a direct precursor to a specific production model, but its solutions are planned for use in the second-generation Polestar 2 liftback and the Polestar 7 crossover, expected in 2027 and 2028, respectively.
The Formula 2030 features a low-slung five-door body measuring 4,680 mm in length, 2,021 mm in width, and 1,350 mm in height. The electric powertrain is described as powerful, though Polestar has not disclosed its specifications. The front end, with its sharp profile, resembles a shark. This effect is enhanced by the new Nitrogen white color, which shifts in shade depending on the lighting.
The design incorporates signature Dual Blade headlights integrated into the fenders, a large lower lip spoiler, and two central fin mounts. A single central wiper and the absence of central pillars between the doors emphasize the concept's sporty focus. The rear door opens upward along with the rear fenders, revealing mounts for external reservoirs of Öhlins sports dampers. Similar elements are also placed under the hood.
The interior is designed for four occupants. Recycled materials are used for the trim, while the dashboard, door panels, and center console form a protective perimeter around the front seats. A panoramic instrument display is mounted above a flattened steering wheel. The infotainment screen adjusts its position in Performance, Normal, and Autonomous modes. Future Polestar production vehicles will also feature more physical controls, as the company cites customer preferences for this.
